South East Point-to-Points
A group of amateur horse racing events in
the south east
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| Features in the country lifestyle magazines | |
| Radio and television previews | |
| Press releases on local riders sent to all media in South East & London | |
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| Design: Use action shot photo with simple details | |
| Media: Ruthlessly select key media and repeat | |
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| Secretaries inundated with phone calls from people who had never been to a point to point | |
| Charing, February - good weather - best crowd topped by 1500 to 2000 | |
| Penshurst, April - wet and cold weather - about 2000 over usual wet weather crowd of 1500 | |