Kbis is a national equine insurance company based in Newbury
Raise awareness of Kbis
Strategy:
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| Inform press of innovative new products | |
| Negotiate sponsorships which create press opportunities | |
| Send newsletter to clients and as a mail shot | |
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| Design leaflets, bookmarks, banners and newsletter | |
| Update internet site | |
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| Coverage in national magazines and the Daily Mail | |
| Repeated and extensive regional coverage | |
| Greater awareness | |
| Growth changes from 10% a year to 100% year on year | |